THE MISSING LINK
Our first international web study, The Missing Link, was an audit of 100 corporate web sites. The second annual benchmark study, The Missing Link 1999, has expanded the original 180 proprietary evaluation criteria to more than 400 and shows whether and how corporate web sites have improved. The study reveals the gaps between web site design and the needs of three external audiences: customers, prospective employees and investors. The Missing Link provided the first standardized assessment of the business value of a given web site. The study compares what key users want with what sites provide, enabling management to evaluate web site effectiveness in the context of corporate strategy. While we do not do a new version of the study on a regular basis, we do use the framework to offer a Peer Review Audit, that includes analysis of the client's site and 7 peers. Ask US for pricing.
The Missing Link 2005 will be published in the spring of 2005.